If Inspiration Could Be Tapped
You never know when it will hit you, but when it does you know you must act straight away. So at 4.05am I got up and by 8.00am I scribed a new blog post complete with newly created original graphics under the same name and published it to the Transport4U blog.
A few days ago I woke up at 4.00am with the words "The Cheapest Way Is From B to A' in my mind. I kind of thought this is a perfect fit with the core purpose of the Transport4U haulage exchange being its ability to list empty back loads in Malaysia.
Yes ok, I readily admit it is a strange thought to wake to at 4.00am in the morning, but as I say, no one can ever predict when inspiration will hit.
Tapping Into Your Inner Ideas!
It was a strong thought and I worried if I went back to sleep I would not remember it.
Many creative people understand that their best ideas appear in the middle of the night and keep a pen and notepad on their bedside table, but sadly for my beauty sleep I am not that person.
So at 4.05am I got up and by 8.00am I scribed a new blog post complete with newly created original graphics under the same name and published it to the Transport4U blog.
Evolution Of Ideas.
After a couple of days, what I term as "The Evolution Of Ideas" kicked in.
I realised that the word 'Cheapest" does not signify 'Value' and value is the most important factor in business.
So I made the decision to change the slogan to "The Best Value Way Is From B to A".
This actually delivered more balance to the slogan because it changed the first four syllables into five syllables which completely matched the second half of the slogan.
The Maturity Of Ideas.
All ideas proposed to any commercial team are beneficial to the eventual desired outcome.
However, I've lost count of the times my 'Fantastic idea' has improved with age.
I truly believe that any 'Company' that creates the next best slogan for their industry should never sit on their laurels, with the maturity of ideas there is always room for improvement and the ability to be opened minded enough to accept this can be the difference between a successfull and unsuccessful campaign.
I have changed the associated named social media graphics to reflect this change but I so far have not changed the actual title or content of the blog post.
The Mindset Of Value Versus The Cost
Now here's the rub; I firmly believe that many consumers seek out the cheapest price but in their mind they select the best value for the service they require.
So with SEO in mind I decided to keep both.
For branding purposes 'Value' is more important than 'Cheapest', but I can also see the value in retaining the 'Cheapest' if it can attract more visitors.